Marketing Specialist (B2B Acquisition&Performance)

Mô tả công việc

Job overview and responsibility

• Plan, launch and optimise paid campaigns on Google Ads (Search, Performance Max, YouTube) and Meta (Facebook and Instagram), and LinkedIn Ads where they make sense.
• Own lead acquisition targets: cost per lead, cost per qualified lead and consultation bookings, with weekly optimisation and clear budget control.
• Set up and maintain tracking end to end: Meta Pixel and Conversions API, Google tag and Google Tag Manager, GA4 conversion events, enhanced conversions, UTM standards and offline conversion imports.
• Audit and fix tracking regularly so data is accurate; document the setup so it can be handed over.
• Build and test landing pages, forms and calls to action to lift conversion rates, and run structured A/B tests.
• Build audiences and retargeting from website visits, CRM lists and customer data; manage lookalike and exclusion audiences.
• Work with HubSpot (or similar CRM) so leads, sources and outcomes are captured and reported from ad click to closed deal.
• Run B2B outbound and nurture support where useful: email sequences, list building and LinkedIn outreach in line with our tone.
• Do keyword, search-term and competitor research; improve ad copy and creative with the Social Content Manager and Video/Graphic Designer.
• Report weekly and monthly on spend, leads, cost per lead and return, and recommend where to put the next dollar.
• Support SEO and website fixes, product launches, field days and investor campaigns as needed.

Required skills and experiences

• 4+ years in B2B lead generation or customer acquisition, with results you can show (leads, pipeline or revenue tied to ad spend).
• Hands-on, advanced skill in Google Ads and Meta Ads Manager, ideally with an account you have managed at real budget.
• Strong technical tracking skills: Meta Pixel and Conversions API, Google Tag Manager, GA4, server-side or enhanced conversions, and troubleshooting broken events.
• Experience with a CRM and lead-quality reporting, ideally HubSpot.
• Analytical and numbers-driven: you read the data, test one thing at a time and change course fast.
• Good written and spoken English. You must explain results and plans clearly to the CEO and the Australian team.
• Self-managed and reliable, able to run several campaigns at once.
• Happy to learn AI skills. We use AI tools in our daily work and will support you to use them well.

Preferred skills and experiences

• Experience marketing to agriculture, industrial, manufacturing or other long-sales-cycle B2B buyers.
• LinkedIn Ads, Google Merchant/Looker Studio dashboards or marketing automation experience.
• Landing page building skills (HubSpot, WordPress, Webflow) and basic HTML.
• Copywriting for ads and landing pages.
• Google Ads or Meta Blueprint certification.
• Experience with investor or capital-raising campaigns.
• Bonus: basic knowledge of running agentic AI (AI agents that carry out multi-step tasks), or hands-on experience with tools such as Claude or ChatGPT.

Why Candidate should apply this position

• Competitive salary.
• Remote working
• Other to be negotiable in interview

Report to
CEO

Interview process
2 rounds