Social Content Specialist

Mô tả công việc

• Plan, write and schedule content across Facebook, LinkedIn, Instagram and YouTube in line with the content calendar and pillars.
• Turn each customer visit or case study into 2 to 3 weeks of cross-platform content (posts, short video briefs, quotes, carousels, articles).
• Write in plain, producer-first language. Lead with outcomes and numbers, not features or jargon.
• Brief the video/graphic designer with clear scripts, shot lists and copy, and review their work before publishing.
• Build the sustainability and uPRO BLUE story into LinkedIn and PR-style content for investors, industry and policy audiences.
• Manage community: reply to comments and messages quickly, flag sales leads to the team, and escalate issues.
• Track performance weekly (reach, engagement, leads) and report monthly on what to do more and less of.
• Support the growth of followers toward targets (Facebook, LinkedIn, Instagram, YouTube) and test new hooks and formats.
• Coordinate with sales and the CEO for approvals, and make sure claims and customer quotes are accurate and approved.

Required skills and experiences

• 3+ years managing social media or content for a brand, ideally B2B, agriculture, or a regional/industrial business.
• Excellent written English. You must be able to write copy that sounds natural to Australian farmers.
• Proven results: examples of content you produced and the growth or leads it delivered.
• Comfortable with scheduling and analytics tools (e.g. Meta Business Suite, LinkedIn Analytics, Buffer/Hootsuite or similar).
• Strong storytelling and interviewing skills; able to turn a raw customer conversation into a finished post.
• Reliable, organised and able to work independently to deadlines.
• Happy to learn AI skills. We use AI tools in our daily work and will support you to use them well.

Preferred skills and experiences

• Knowledge of agriculture, livestock or rural Australia.
• Basic editing or design skills (Canva, CapCut).
• Experience with paid social (Meta Ads, LinkedIn Ads).
• Experience with HubSpot or a similar CRM.
• Bonus: basic knowledge of running agentic AI (AI agents that carry out multi-step tasks), or hands-on experience with tools such as Claude or ChatGPT.

Why Candidate should apply this position

• Competitive salary.

Report to
CEO (direct). AI Manager (indirect line manager)

Interview process
2 rounds

About the client:

We give livestock producers confidence that every animal gets the right dose of dietrary supplements, every day. Farmers across Australia deploy the app to boost the results of supplementation while reducing the amount of time and operational costs involved. Our proprietary technology automatically delivers a pre-determined proportion of supplements into livestock drinking water. This ensures every animal receives the appropriate amount of nutrients and minerals for optimal health and performance. For farmers who are dedicated to reducing their environmental impact, The app provides an easy solution for delivering methane-reducing additives, monitoring consumption, and earning carbon credits. The app was born out of a passionate commitment to driving on-farm efficiency. We’re dedicated to helping farmers spend less time trying to keep up and more time getting ahead.